By Steve Kovacs (Introduction by Chuck Gibson)

LOVELAND, OH (June 16, 2022) – In Issue 2022-109 of Steve Kovacs Fun with Maps, we enjoy a cool refreshing cola story.

Not Quite The Real Thing

Brad’s Drink was introduced in 1893 in New Bern, North Carolina by Caleb Bradham at his drugstore.

It was soon advertised as a useful relief for dyspepsia or upset stomach.  Fittingly, it was renamed in 1898 to Pepsi-Cola.

On this day in 1903 Pepsi-Cola incorporated.  Then it went bankrupt twenty years later, largely due to speculating poorly on sugar futures.  The trademark and formula changed hands several times, and even Coca-Cola had an opportunity to buy Pepsi, but did not.

Pepsi eventually grew again and took on big brother by starting the Cola wars of the 1970s and 1980s, centering on blind taste tests.  That forced Coke’s blunder with New Coke in 1985.

Pepsi is enjoyed by many globally, but it continues to lag Coke in market share.

Here is Ruth White’s humorous pictorial map of North Carolina from 1938.

Humorous pictorial map of North Carolina from 1938. (Credit Steve Kovacs)

Steve Kovacs and his wife Theresa reside in Loveland, Ohio where they raised their two children. He is a passionate collector of antique maps.

Visit his antique map boutique world-on-paper online. Watch for his daily feature Steve Kovacs: Antique Maps & Fun Facts here on Loveland Beacon.